Topics
What I speak about
Topic 01
Strategic tourism
An approach to thinking, planning and governance that places tourism within a broader project for the territory. Its central question: what kind of development do we want, and what role should tourism play in achieving it?
Topic 02
Strategic plans
How to design tourism plans with clear priorities, shared responsibilities and indicators to evaluate results, drawing on experience in cities across Ibero-America and Europe.
Topic 03
Tourism, culture and heritage
Heritage as a living asset: how culture and tourism, when well connected, create jobs, identity and social cohesion in local communities.
Latest · October 2026
4th Liangzhu Forum, Hangzhou (China)
A talk on the relationship between tourism, society and heritage, focusing on local communities, at the forum organised by China’s Ministry of Culture and Tourism under the theme “Bridging the past and the future”.
Stages
Forums and summits
A selection, from most recent to oldest.
- 4th Liangzhu Forum, Hangzhou (China)Talk on tourism, society and heritage · Ministry of Culture and Tourism of China, October
- International Congress on Religious Tourism “Tierra de Fe Viva”, San Salvador (El Salvador)Closing address · President of the World Religious Tourism Network, July
- ANATO Tourism Showcase, Bogotá (Colombia)Presentation of Tourism and Society Think Tank initiatives
- Americas Tourism Summit, Miami (United States)Speaker
- Tenerife Global Summit, Tenerife (Spain)Speaker
- Tourism and Society Think Tank: new international trends, Querétaro (Mexico)Speaker
- World Tourism Summit, Barcelona (Spain)Lead advisor
- 1st Glocal Forum on Tourism and Economic Development, Córdoba (Argentina)Organiser
- TURITEC, Málaga (Spain)
- Ramón Areces Foundation – University of Oviedo (Spain)
- World Meetings Forum, Los Cabos (Mexico)
- UNWTO Affiliate Members Plenary Session (Iran)
- ICTE International Congress on Tourism Quality (Colombia)
- UNWTO – Colombian Ministry of Tourism seminar series
- 3rd UNWTO Conference on Overcoming SeasonalitySpeaker
- UNWTO General AssembliesParticipant and speaker